You and your customers are in a marathon...
Marathon runners steadily burn a supply of oxygen and energy - it is an aerobic sport. Sprinting is different - it is anaerobic. Sprinters don't use oxygen... but they stop after 100 meters.
In sales ... take care to undercommit and overdeliver as much as possible. In striving to meet customer expectations be diligent in setting expectations that you can consistently exceed. Be willing to share some of the risk with your customers.
You're in a marathon if you're in sales - so work hard, but don't expect yourself to perform unnatural acts or miracles. Instead of relying on extraordinary effort - rely on extraordinary planning and discipline - your marathon style training leads to extraordinary execution - and lots of profit.
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