I read this statement again recently...
"all things consider equal, customers want to do business with someone they feel like they can trust..."
I also read the following statement...
"all things not considered equal, customers still want to do business with someone they feel like they can trust!"
So all you folks out there is sales world ... or really anywhere ... don't forget how important it is to be trustworthy. Trust is not something you request... you earn it!
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